Alice Bel

Alice Bel is Senior Product Designer at Criteo, where she creates innovative product experiences for the global commerce media platform. With over 7 years of expertise in Product Design and UX Strategy, she has shaped digital products for leading brands including Decathlon, Salomon, TheFork, and Leboncoin. A pragmatic designer with deep e-commerce knowledge, Alice specializes in user research, collaborative innovation, and balancing business opportunities with user needs and technical constraints in Agile environments. With a unique background in architecture (Master from ENSA Paris La Villette), she brings spatial thinking to digital design. Trilingual (Russian, French, English) and Contentsquare certified, Alice shares her insights on product design and innovation through her Medium blog.

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