Alice Bel

Alice is a Senior Product Designer at Criteo, working in the Design Strategy team at the intersection of product vision, design, and AI-powered systems.With experience across e-commerce and marketplace products, she has helped companies such as Salomon, TheFork and Leboncoin improve purchase funnels, conversion, and long-term customer value. She also supports teams in scaling design practices and bringing clarity to complex product ecosystems.She is particularly interested in how agentic and intelligent systems can transform product experiences while delivering tangible business impact—bridging strategic vision with practical, measurable outcomes.

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