Nelly Seiglan

Nelly Seiglan is Product Designer at Hexa, the leading multi-stage startup studio building exceptional software companies, where she explores and designs tomorrow's AI products. With a unique background blending marketing strategy (EMLYON Business School) and Product Design expertise, she has delivered impactful SaaS and B2C experiences for major clients including Ada, Drouot, Micromania, AXA Climate, Milleis Banque, and Via Michelin during her tenure at Theodo Apps. Previously Lead Product Designer at Kolecto and Agile Project Manager at Theodo Cloud, Nelly brings strategic brand thinking from her advertising roots at DDB Paris (working with TAG Heuer, Leboncoin) and luxury marketing experience as Product Manager Assistant at Guerlain. Author of "Re:Design," a Substack publication exploring product improvement in the AI era, she shares insights on designing consumer-facing AI features, the evolving role of designers with AI tools (Figma Make vs Lovable), and building products that resonate with users. Brandstorm L'Oréal award winner, passionate about strong design convictions and creating meaningful user experiences at the intersection of AI innovation and human-centered design.