Taha Le Bras

Experienced design leader specializing in transforming the digital experience globally. My expertise lies in implementing and deploying multi-brand Design Systems, managing international teams, and integrating generative AI into creative workflows. I have been Chief Design & Content Officer at Michelin for over eight years, leading a team of more than 40 experts across France and India, serving multiple digital factories and a digital ecosystem reaching millions of B2C, B2B, and B2E users in over 170 countries. I have contributed to the deployment of more than 25 premium brands and orchestrated over 500 multi-brand digital initiatives. Founder of GenAI Radar, I am also a board member of APCI (the French design association) and a member of the ISCOM scientific committee. My goal is to deliver consistent brand experiences across digital products and position design as a strategic driver of transformation. I am passionate about the convergence of design systems, content, and artificial intelligence to push the boundaries of innovation and create seamless, efficient, and impactful experiences at scale.

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