From the “Powered by AI” product to the AI-first mindset: 6 weeks to reinvent PlayPlay

3 years, 15+ AI features added. Our product has never been so powerful.

And yet, faced with the AI-first experiences emerging in our industry, one thing is clear: “if we had to create a new product today, we wouldn't make PlayPlay as it is.”

6 weeks to create PlayPlay Design. Founder fashion.

Outside of Process. Consistently different product mindset. I will share our double challenge: combining startup agility and scale-up assets, then managing the return to constraints without losing momentum.