From an Internal agent to a global agentic strategy, How Brevo transformed its product strategy with AI Agents

Bilal and Sylvain will present the history of their recent AI Lab launch, from an experimental internal AI Agent to a multi-million investment strategy to implement AI Agents to simplify user experience, bring a AI-powered decision making platform, and  serve our customer's performance. We'll explain how we went from the first technical implementations of a slack chatbot up to our recent strong acceleration by building our AI Lab, a startup in the scaleup.