The Agentic Commerce Stack

AI agents are reshaping how people discover and buy products, moving ecommerce beyond websites and search into a world where conversations, autonomous agents, and vertical shopping models become the primary interface. As agents take over discovery, comparison, and checkout, the foundations of e-commerce are being rewritten.This talk explores why agents outperform traditional ecommerce UX, how product discovery is shifting from pages to semantic entities, and why structured, enriched product data is becoming the core interface for commerce.

We will break down the emerging Agentic Commerce Stack, from catalog foundations and GEO metadata to agent-facing APIs and checkout orchestration, and outline concrete strategies for preparing catalogs and commerce infrastructures for agent-driven discovery and transactions across multiple AI ecosystems.