David Serrault

Experienced design leader specializing in transforming organizations through user-centric approaches. My expertise lies in enhancing user experiences, driving key metrics, and breaking silos for improved cross-functional collaboration.I have held roles at leading organizations such as SNCF , PSA Peugeot Citroen, AXA Group, Groupe BPCE and contributed to the development of a prominent design system in the finance industry. My focus is on delivering consistent brand experiences across digital products and ensuring meticulous execution. I'm passionate about crafting seamless, efficient, and impactful experiences for the widest audience. My keen interest in innovation motivates me to push boundaries of the design practice by leveraging artificial intelligence to enhance our creative abilities and deliver groundbreaking solutions for the good of human beings.