Gwendoline Mazet

An expert in content strategy and digital transformation, I am rethinking the digital experience by exploring the endless potential of content in the age of generative AI. I see content as a strategic lever both in form, which I shape with my team of creative designers (Creative Studio), and in substance, where I explore the intelligence of content to create powerful and coherent stories that reflect the brand's premium DNA. I am Head of Content in the Digital Experience Division of the Michelin Group, where I lead the strategic direction and creative vision of content on a global scale, for all business lines. Before this role, I worked for more than 8 years at Michelin through positions in Content Strategy, Marketing Data and B2B Business Development, which gives me a complete understanding of the value chain. A graduate of emlyon Business School (Specialized Master in International Strategy and Industrial Marketing), I am passionate about innovation and convinced that by merging creativity, data and emerging technologies, we transform content into a living experience that inspires and creates value, both for the brand and for the user.