Lya Akgun

Lya Akgun is Product Designer specializing in GenAI at Pennylane, the French fintech unicorn valued at $4.25B that combines accounting software for professionals with financial management tools for SMEs. Leading AI conversation design for "ComptAssistant," she creates GenAI solutions that empower accounting professionals to transform their business models and help business owners automate low-value tasks through intelligent AI. With a unique background blending user growth marketing at Gympass and product design expertise across financial services, invoicing tools, and mobile apps, Lya brings strategic UX thinking to business decisions. Since joining Pennylane in 2021 during its early startup phase, she contributed to its unicorn journey. Featured speaker at AI Product Day and published thought leader on Medium, Lya shares insights on designing human relationships with intelligent, evolving AI systems. Holds a Master's in Strategic Marketing from University of Greenwich, certified in Google Ads and SQL.