You build it, you live it: vivre l'IA pour mieux la construire

At Pennylane, we make sure that AI is as much a matter of culture as it is a business objective.

Rather than seeing AI as a block to add to product design, we have integrated it into the very core of how we work.

Our goal is to share our experience and our challenges around this "virtuous loop": a continuous "feed" between our internal use of AI and the design of our AI-based product features.

We have discovered that these two worlds do not just coexist, they mutually feed each other:

-> From design to use: getting our hands dirty to develop our own AI features allows us to better understand their mechanics. This technical background makes us more informed and intentional internal users.

-> From use to design: by relying on AI in our daily lives, we directly experience the user experiences we are trying to build, whether they are "aha moments," frictions... This empathy now guides our choices to create more relevant and human experiences.