The Product Ops playbook to scale product feedback with AI

Feedback isn’t a tooling problem—it’s a culture problem. In this talk, I’ll share a culture-first Product Ops approach to make feedback truly actionable: what teams do (and don’t do) to turn raw input into clarity, alignment, and momentum across Product and GTM. Lessons from what I built at Contentsquare, and how we’re now scaling it at Gorgias with AI (tagging, clustering, summaries, retrieval). I’m genuinely passionate about this—no magic recipe, just concrete practices you can pick up, adapt, and make your own.