From Python to Profit : The hidden truth about scaling AI at Backmarket

In this talk, Anne-Sophie will share Back Market's 5-year journey building AI capabilities—from a single supply optimization algorithm to 10+ production use cases across supply, finance, and customer care.She'll reveal the strategic decisions behind their success: designing every AI feature with an obsession for business impact, navigating build-versus-buy decisions, choosing between rule-based approaches, genAI, and classical Machine Learning, and having the discipline to sunset underperforming projects. You'll learn how their organization evolved from one AI squad to three, and discover their incubation model for validating impact before scaling.You will also learned how Back Market empowered non-AI teams to build AI POCs autonomously—creating a virtuous cycle where squads validate impact independently before graduating to full production.A practical blueprint for scaling AI with both rigor and autonomy.